Our first run of ATG USA shoes is estimated for April.

Many of you have been asking when they’ll be ready. ATG USA shoe updates should perhaps have their own e-mail list, but I don’t want to make people sign up for another list, and I don’t want to break my policy of e-mailing you only once per week.
After going on the Joe Rogan podcast, a huge shoe company offered to endorse me with my own custom shoe model.
I could have been making easy money with no expense on my part, and these were great people to work with!
However, there was no avenue for USA-made, so I kindly declined.
Therefore, I want to thank everyone who has supported ATG in any way, as you have directly allowed me to pursue ATG USA shoes.
I also want to specially thank my wife, who has supported my goal of USA-made shoes and has been the #1 person behind the scenes pushing to make this happen, no matter how many times we were told it couldn’t.
I will reiterate that I believe in strong jobs and economies wherever you live.
“USA vs” is not in my heart, and ATG as an exercise system fundamentally exists to stand up for balanced abilities!
In terms of shoes, the USA has become imbalanced.
The USA actually invented the majority of modern shoe machines but sent those jobs away to make (at the time) an extra 10 cents profit per pair.
I intend to build you a line of HIGH-QUALITY exercise, running, and basketball shoes, USA-made, at affordable prices.
It’s very possible that we will need ZERO AD SPEND to keep normal industry prices for you despite much higher production costs, so I appreciate everyone who spreads the word organically.
Now it’s on us to complete a great product for you and never stop obsessing on it.
I will keep you posted once again as we get closer to the finish line, and I’ll be back next week with what I hope is my best overall exercise article yet.
Yours in Solutions,
Ben
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