Some months ago we put a new colorway into motion for our wide-toe-box basketball shoe. That’s now live!
And we’ve initiated a 25% discount for members on ALL shoes through the holidays!
Special thanks to YOUR SUPPORT for allowing me to get that passion project off the ground a few years ago.
We were the first basketball shoe ever to the market that doesn’t jam in your big toes. The biz was profitable within 1 year.
However, I’ve kept marketing minimal because the goal was always to get them USA-made.
Mostly thanks to my wife never giving up, this week we saw pictures of our ATG exercise shoes being made in a US factory for the first time!
They look great, and next week we’ll go to the factory in-person to set up the first order.
We will get ATG shoes rolling smoothly USA-made, then move on to the basketball shoes.
Pursuing the only USA-made exercise and basketball shoes (since those industries were sent away) is a pure positive game for me.
There’s a good chance I will fail, but my role in life is teaching others.
The experience I go through will help me mentor my kids and others. Some will eventually own their own businesses.
Through unusual mentorship-style education from people in the arena, I will help create a fleet of future business owners who pay their employees much higher than the norm.
At ATG, we already have staff pay far above the norm. But we’re a small business.
So on that note, if you know any such outlier businesses that pay staff way above the norm, yet are succeeding, PLEASE SEND MY WAY so I can study!
Thank you! And thank you for making these pursuits possible.
Yours in Solutions,
Ben
To see if there’s an in-person gym or coach near you (a new ATG just opened in Novi Sad, Serbia!)
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